The Australia's South West Inc. team is your gateway to fantastic marketing opportunities and industry knowledge. Get to know your team at Australia's South West Inc:
Catrin Allsop - Acting Chief Executive Officer
Catrin leads the team, managing the organisation’s operational activities and industry relationships. Catrin steers the organisation’s direction, develops strategies and represents the region at trade and industry events. Working closely with the Chair of ASW, Catrin ensures that industry leaders and stakeholders stay involved with key upcoming ASW activities and projects.
Zoe Morgan - Marketing Manager
Zoe is responsible for creating and coordinating all ASW marketing promotions such as the Holiday Planner, the Winter Down South campaign and many more. Zoe also represents the South West and it's wonderful products at up to twelve international trade shows per year, both here in Australia and overseas in our key markets. Zoe is in consistent contact with our trade and media contacts both domestically and internationally, to continually promote the south west across those key markets.
Charli Heinz - Marketing Coordinator
Charli supports the implementation of ASW's marketing plan, assists with membership, and operates the Albany office. Our resident social media guru, Charli operates and grows all of our social media channels. Charli also co-ordinates ASW's attendance at each Caravan and Camping show across the country, and represents ASW and it's product at Singapore and Malaysia consumer shows.
Katie Shorrock - Membership & Administration Officer
Katie is responsible for coordinating new members and assisting existing ones. As the main contact for all ASW members, Katie assists them to select the correct marketing activities for their bussiness and coordinates their representation at various trade and consumer shows. Katie spends time on the road throughout the south west meeting with members to gain a thorough insight into their business and the product we are representing.